Strategic Land Promotion

Seeking the allocation of land through strategic land promotion is a great long-term option to secure planning permission for residential or commercial development.

Timing is everything. Strategic land promotion is most successful when the local planning authority are in the process of preparing a new planning policy document known as the “Local Plan”.

Wilbury Planning will promote your land through a “Call for Sites” process and submit Local Plan Representations. This ensures the local planning authority are focusing their strategic housing target or employment need to your specific benefit.

Ultimately, the goal is for your land to be formally allocated for new residential or commercial development. This will eventually lead into the assembly of a planning application to be submitted to the local planning authority.